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'One Minute With Dec'

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Written by Dec Cluskey

This Email first mailed to all Members of 'The Serious Writers Guild' and subscribers to 'One Minute With Dec' on 18.11.02

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Latest Success from Members of 'The Serious Writers Guild'
"Graeme Smith here - I was highly impressed with my first release from TSWG, seems it IS all it's cracked up to be!   [SERIOUS WRITERS GUILD MEMBER NUMBER: NET 0256278W - UK] 

"I'm sure people ring up and mail constantly wanting their own problems solved but what about you? How is Dec?
You certainly are different. As a fellow Celt it is reassuring to know that you are there if I get stuck on an issue. There's nobody I know in your position who gives their time willingly and so selflessly to others. And on top of all that, you tell the god's honest truth. Without balloons and streamers. (A distinct lack of B*** S*** in what you say!)

Very refreshing, and the deeper I wade into this business, the more B*** S*** I encounter. `What would DEC do here?' often shoots through my mind, usually several times a day. You are a large influence on what I say and do on a daily basis. I talk better, write music better, I deal better with others and I do better know.

If I never talk to you again (and I shall!!!) the course was worth it."


Ian Wood [Serious Writers Guild Member - Germany]

 =================================

"One Minute With Dec"

"My Emails are written in good humour, and should be read with a smile"

I read a few interesting things this week, all anti Government, here in the UK.

 

Our deeply Socialist Government has screwed music makers into the ground with enormous taxation on petrol and almost every other item that we must use in the pursuit of our quest to make money from our first love: 'music'.

 

I know these statements will offend a lot of the brainwashed, grey folk in the UK who willingly look to the Government for handouts, tax credits and all the other tit bits that are handed out by the sieve that is the treasury.

 

I drove home from London last night with Johnny Casson [a major comic on TV etc. in the UK].  We took one and a half hours to get from Kings Cross to Lewisham.  A journey that normally takes 10 minutes at that time of night [11.30pm].  The traffic lights are now purposely out of phase so that every traffic light you encounter is at red.....unbelievable.  How can sane London people [and visitors] put up with that stupidity?  Johnny could not believe the amount of deserted road work sites...just left there to inconvenience motorists.  There are complete streets closed off with no diversion signs.  We ended up driving around in circles trying to find our way South.  How much pollution did we cause?  How much pollution did the miles of traffic stuck at traffic lights cause?

 

Driving through London last night reminded me of driving through East Berlin in the sad days of Russian occupation...exactly the same.  Grey, dirty, unkempt, with not a smiling face in sight.  Where has all the carefree happiness gone?  The fire-fighters are striking.  Not for money, not for conditions...you wanna know the real reason?  To get the right to keep the money they earn....and not have it all taken away with crazy taxation...if you listen to the real story you will soon realise that. 

 

This may sound like a rant and nothing to do with Show Business

or the music industry...but it has!

 

There is a major campaign under way to reduce one area of punitive taxation - the taxation on fuel.  And it looks like we are winning.  Lots of us are not buying fuel from Esso, Mobil and BP.  I read this week that the profits of Esso are down by 17% in the last quarter, so the tactic is working.  Soon, let's hope, the main fuel suppliers will put pressure on Government to reduce fuel tax [currently at 89%].  That will mean easing the cost of transport for bands, maybe a little more dosh in musicians pockets and maybe more punters in venues...all in all, improving the lot of the music industry immeasurably.

 

A government that robs Peter to pay Paul

can always depend upon the support of Paul.
George Bernard Shaw

 
Does that sum up the conduct of modern day UK Government?  Enough!  I've said my piece.
 
Our 'benefit' at Clacton last weekend
 
Yep....
 
A massive success....we raised loads of dosh to help those in need in Show Business and also other charities who depend on our support.  What a night, what a success.  Just 'fantastic'..to quote one of the Celebs there.  The total audience were standing at the end....on the tables and chairs.  Just plain crazy.
 
The venue put next year's tickets on sale at 10am on Tuesday and were totally sold out by 10.15am....how about that?
 
Lonnie's Funeral Service:
 
Lonnie Donegan's service at Peterborough this week was a gathering of the most wonderful, kind hearted rock 'n roll stars.  Lonnie's son said, in his little final tribute, that his dad always left the stage with a total standing ovation....guess what?  As the curtain closed on his casket, the whole congregation rose, as one, and gave him what he always had...a standing ovation.
 
"What a small casket, for such a giant of a man."
joe brown
 
Everyone there had a story of how they would not be where they were today without the inspiration of Lonnie....and I can say that as well...he was my inspiration.
 
Tributes to Lonnie at Water Rats lodge:
 
The tributes, on Sunday night, as we remembered Lonnie were many and varied...I spoke from the heart...as did all my pals.
 
Why send demos?
 
I am amazed at the number of music guys who want to send me demos.  If you have not become a member of The Serious Writers Guild [at https://secure.mistral.co.uk/makehits/howtoappsecure.htm ] or, at very least, studied the Pop industry in depth and devoted your whole life to the creation of sellable music, there is no sense in sending demos to anyone.  I automatically tell my Members not to send demos to me until they are with me at least six months.  It is only then that Members realise how success is arrived at and how to make sellable music - that will make money.
 
This brings me to the second 'thing' I read this week:
 
 
People ask for criticism, but they only want praise.
W. Somerset Maugham
 
Does that just about sum up what this whole deal of sending demos is all about?  I have never sent ONE demo in my whole career...TRUE!  Please save your hard earned money and realise that there is no mileage whatever in sending demos to anyone!  My Members realise this and I will give that little bit of sage advice to non-members for free.  Save your dosh....don't do it.
 
So how do you get success with your music?
 
Join The Serious Writers Guild at www.makehits.co.uk/swgintro.htm and find out how the real money is made...and it is not by sending second hand jiffy bags stuffed with info packs and ten tracks that you personally like!  Now that has put the cat among the pigeons.
 
There is a particular Member who asks me so many questions, sometimes two Emails a day, mainly about studio recording...answering him is 'fun' to me and I never tire of answering Member's questions.  But Nick, almost always, will go out of his way to 'check out' what I say....he recently queried why the real money makers in the record producing industry use 0db as a standard recording level.
 
"I have an acquaintance who runs a commercial studio...nice place. I have 'demo'd' there before and always got a very pro sound. I have always been more of a programmer than a producer...so I asked him what his mix down 'routine' was. He said he always gets the drums and bass right and then mixes everything around that ( But vocals are most important) 
 
You have been kind enough to explain to me at length the 0db theory. My concern is...is that if I have the drums and bass pumping at 0db what if the vocal is then too quiet, relatively speaking of course, when it to is pushed to 0db. Does that make sense?"

I replied: 
 
Nick 

You have now found out from other sources that all I say is correct...
 
The short answer to your voice/0db question is that if the voice is recorded properly, in the first place, then the level should be sufficient to almost give you an automatically good mix...particularly when you add effect, which will add more 'level' to the vocal anyway.

I would normally group the vocals together, the drums separately and the rest of the instrumentation separately again, so that I have total control over the relative levels of the most important parts of the mix.

Hope this helps
Nope!  Nick had more queries...
 
Thanks again for the advice it is appreciated!

'Grouping' - I meant to ask about that, I can do that on the bigger of my two mixers...so do I, for example, mix Kick, hat and snare on separate outs and then group them onto one fader? To have total control over the drums on one fader? Hope so, coz I've done this before, out of curiosity. Thanks so much Dec I'm learning heaps at the moment. My questions are coming thick and fast because I finally have a studio. and am about to embark on a serious writing stint and, as you say, want things right from the off.
 
I read a great quote from a guy who's made a hell of a lot of dance records called Chris Cowie who was in last month's 'future music' - he said something along the lines of 'People think having the latest box is going to improve their music - nonsense'.  He likened new gear to a 'remix' whereby it's the same old stuff re packaged with a few more knobs on
 
Nick's comments gave me a chance to answer with some 'meat'.
 

Hi Nick...

 

You don't realise it, but all these guys are quoting 'me'. This is all the stuff in my 'How To Make A $Million From Your Music' releases!

 

New gear has never made a HIT yet!  It's the musical input  that really contributes to the Hit...that is why I advise the Members to have piano lessons, learn the theory, then analyse and dissect chart TOONS....'ape' the great opposite sex soul singers to improve voice control and commerciality.

 

One of the members wrote a letter to tell of a deal with Sony for £500,000 and a six figure publishing deal....so it all works....I advised him by telephone when he was negotiating.

 

As regards mixing drums, to give you an illustration:

 

I normally use an Alesis D4 drum module [four outputs...kik out of Aux left to a single channel, snare out of aux. right to another channel, stereo spread of high hats, cymbals and other percussion out of Main left/right to two other channels. ]

 

I then might use an Alesis DM5 drum module in the same manner [it's much more 'dancy'...so it depends on the track I am working on whether I use it]

 

I then have my S950 hooked up to 8 channels and have various other kiks, snares, high hats available plus short samples [all the 'say what?' type stuff] then I have the S2000 set up for the bigger sample stuff...say acoustic guitars, orchestral strings to add to the U110 and maybe my Korg. That goes into a stereo two channels.

 

So you see, I use 18 channels with 4 auxiliaries for effects,....also an insert point is available on each channel for a specific effect send and return, or compressor.

 

All of these are on one mixer so that all of that mix comes into the main mixer to two group faders...so my total percussion section [plus the acoustic guitar, if I use it, and the strings] are grouped under two faders....I can just have all the drums on here and link the strings and acoustic [if I use them] over to the main mixer inserts, if I choose.

 

All the vocals are then grouped [using the little grey bus buttons] to another two faders. All the other instruments, live guitars etc. can be distributed to the other four group faders so that they can be faded in and out to maintain total silence......I have 8 group faders in all.

 

This is pretty much an industry standard way of working.

 

Once the mix is set up [all the fader movements are recorded in the Hard Disc computer memory which I use for the 'live' content] and the midi volume levels are recorded in the Atari memory...then all I have to worry about is the changes in effects levels and the basic relativity between the vocal /drums/rest of instruments...simple....so I am never 'fighting for a mix'.

 

I try to aim at a situation of just sitting back and listening as I am mixing down to two track [or 5.1]. That way you can be much more aware of the commerciality of the product...the jump, the bounce. and always remember that the excitement is in the vocals....nowhere else! The drums add dancability and the rest just adds gloss to an 'already hit toon'.

 

I don't need to say it, but 98% of guys have this completely wrong.

 

Have fun...

 
"Education is a progressive discovery of our own ignorance."
Will Durant


Regards

Dec


"He who hesitates is a damned fool."
Mae West

============================================

Tip of the Week:

How to tell an Internet scam business:  No Contact Information or Limited Contact Information - Most scam artists don't want you to be able to locate them easily.  After all, if you could find them easily, so could the authorities.  That's why they often only give an email address (usually from a free provider like Yahoo or Hotmail) and/or a post office box. 

On the other hand, reputable companies DO want you to be able to contact them quickly and easily.  They'll offer several ways... telephone, physical address, email, fax, etc.

With The Serious Writers Guild you get every contact detail [except my personal direct telephone line to my studio...that is reserved for Members.]


============================================

 Gag of the Week [don't know where they get them but they keep rolling in!]:

"Three men are applying for a job at the CIA. The first is thirty years old
married for tens years, the second is forty years old married for twenty
years and the third is fifty years old and married for thirty years.

The 30 year old is first and is told by the interviewer in order to become a
member of the CIA you must take this gun and go into this room and shoot
your wife. Well, he comes out of the room a half hour later and gives the
man back the gun saying the job wasn't worth it and he just couldn't shoot
his wife...

The 40 year old is next to take the gun into the room with "his" wife. One
hour later he comes out crying, sobbing that he really needs this job, but
dammit, I just can't kill my wife. With that he throws the gun on the floor
and storms out of the room.....

The 50 year old is next. He takes the gun into the room with his wife. After
about an hour and a half, all of a sudden there is the sound of six gunshots
and then the sound of chairs flying and other loud noises. The man comes out
of the room looking like hell. With large scratch marks on his face and
chest and barely able to catch his breath.

"Well," says the interviewer, "what the hell happened in there?"

The man responded, "somebody put blanks in my gun and I had to strangle her
to death."

============================================

SPONSOR
 
I'm currently developing and rehearsing an all girl band, and looking for new members.  
Based in Northfleet, Kent. UK. 
A five piece vocal harmony group playing hand-drums, hammered dulcimer and bass-dulcimer, acoustic guitar & keyboards.  Any of your members wishing to receive more information may E me.  I am also seeking songwriters for same.
 
 
Make sure you mention Dec and Makehits for best service.

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Dec Cluskey
The Serious Writers Guild,
Stanton Prior,
Darley Road,
Meads,
Eastbourne BN20 7UH in the UK
Email: dec@makehits.com
Fax.: +44 (0)1323.729318 Tel: +44 (0)7626.955703

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