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The Archive - '3'
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Serious Writers Guild' at MAKEHITS.COM
Written by Dec Cluskey with a little bit of help from his friends.
This Email first mailed to all Members of 'The Serious Writers Guild' and subscribers to 'One Minute With Dec' on
09 April 2008
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"My
Emails Are Written With Good Humour And Should Be
Read With A Smile"
[-The
views of any contributor to 'One Minute with Dec' are not necessarily the views
of Dec Cluskey-]
“The
more I want to get something done, the less I call it work.” Richard Bach:
Menu
I have noticed that the CD which earned us our first Gold disc for Internet sales is titled 'Key To My Heart' .... a title which my brother wrote the main idea for, I cleaned up and arranged and was recorded at 125 Studios in Burgess Hill.
It is amazing how tracks happen?
By the way, I have loads of gold and platinum for normal records but this is the first Internet sales award.
Con arrived with a rough melody and words. We were in the middle of
finishing the recording of the album and mixing at the same time. We had a production line system worked out where I was writing the arrangements onto computer, then recording the vocals, guitar and bass [which were live] and then Ian [the studio owner, engineer and now millionaire from library dance music] would start the mix and tweak it until I was ready to apply the 'fairy dust'.
Knowing that the track was urgent, I used an old and trusted trick which Ivor Raymonde had showed me ... he arranged for Dusty Springfield, Walker Brothers and hundreds of other Hit recording artists. His son Nick Raymonde was recently head of RCA records [part of BMG].
The trick was to dream up a few stunning back lines which would bear repeating and repeating a lot.
Then, all that had to be done was get each individual section of the orchestra to play those figures on their own and in various combinations. On manuscript you simply indicated the section you wanted repeated and wrote, for instance, 'col trumpets' ... that would mean that the
copyist, who copied the notes from the score onto the individual parts for the musicians, would simply copy that section, transpose it into the instruments natural key [trumpet would be B flat]
On computer this was much easier. I simply cut and paste the section onto the trumpet track and applied the trumpet sample to that track....easy?
As Con [my brother] was recording his lead voice, Ian started humming a great vocal
repetitive back line ... I grabbed it immediately, cleaned it up and made it the basis of the entire song.
So, although I always say that it takes approx. 3 months to write, clean up, and perfect and record a hit song ... here was a track, delivered in rough state then cleaned up, perfected, arranged and recorded in about 6 hours! And now a gold disc?
“In order to win, you must expect to win.” Richard Bach:
Each year I revise the latest thinking on having success in music. And 'How to Make a $Million From Your Music' [see http://www.makehits.com] provides the definitive methodology for that.
This year I have concentrated on the ever usual question of "I have a band
and I can't seem to get any attention with my music".
http://www.makehits.co.uk/art026.htm
This may not accord with your thoughts on the subject but, trust me, this is
where it's at, today, as regards having your band [and your music] get genuine
respect, attention and success. It will also pay the mortgage [and, quite
likely, on an extremely attractive property]
Maybe it will raise a few eyebrows?
“In
order to live free and happily you must sacrifice boredom.
It is not always an easy sacrifice.” Richard Bach:
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These new resonator guitars with champagne matte finishes have a list price starting at $699.99 and will be available summer 2008. All models are also available with the standard nickel/silver gloss finish.
For more information, please visit www.recordingking.com
“In order to live free and happily you must sacrifice
boredom.
It is not always an easy sacrifice.” Richard Bach:
New Sennheiser sound logo competition [could be good?]
"People do not lack strength; they lack will." Richard Bach:
Success Story [ back to normal - nice praise! ]
Hi Dec I cannot thank you enough for spending so much time in giving me your advice on this matter. I really appreciate it. In view of your comments I have to say it does concern me about the testimonials given.
I forgot to mention in my email that I did use your song appraisement service and it was brilliant!
Peter Hore
"You
are never given a dream without also being given
the power to make it true. You may have to work for it, however." Richard
Bach:
Subscriber's Section [ Compilation CD question ]
"Hi Dec- hope you and your family are well-long time no contact but I have been re-reading your brilliant songwriting course I did in 2006 and as I think of you as my mentor I would really appreciate any comment you may like to make regarding NCM/UK Christian Alliance as I seem to be making some progress at last BUT ever mindful of your advice and being an old sceptic would welcome any advice/warning.
Basically it seems you can get your song onto a CD which is distributed to up to 300 radio stations worldwide. The website has many good references including Sir Cliff Richard so what do you think? Any advice you give me will be treated in the strictest confidence. I will call Paul Davis anyway and 'do a Dec' and sell myself to him!
Best wishes
P *** S*********-H***"
My Reply:
Our rules are "one short reply to ONE question on music FOR NON-MEMBERS, Members of 'The Serious Writers Guild' have unlimited personal access to Dec by direct telephone, Fax and Email, apply at https://secure.mistral.co.uk/makehits/swgappsecure.htm ".
[Any advice given here shall not be deemed as financial or legal advice under any existing or future laws of any country]
P ****
A complex question this.
Let me start by saying that there are many 'compilation' CD systems out there. Many in the country genre and now I see this one in the Christian genre. John Waterman of Bandit tried one last year and the year before ... I am not sure it was the success he anticipated. He reported to me that the contributors got 10%-15% hit rate in having the tracks picked up for recording. His number is +44 (1)1983 524110
For a start it is easy for a compilation company to send to 300+ radio stations, just as it would be easy for you, yourself, to send to 300+ radio stations ... it is simply a database acquiring and a packing and posting exercise. It is by no means a way to writing and recording success. Radio stations get hundreds of these type mailings, possibly each week.
As a radio presenter friend of mine said to me: "why do they send them? Don't they know that almost every radio station used a computer based play list friendly choice software?" Meaning that stations use an automatic software programme that makes up the programmes with smooth flowing music lists. Rock, Pop, Country, Gold etc. The days of 'hands on' producer chosen music are well gone. It is a chore to handle the CD's then catalogue the writing and publisher details and hand send them to PPL/PRS alliance for royalty distribution. 'Radioman' and such software does all the barcode collection automatically and informs PPL/PRS automatically.
Sending to a radio station, in my opinion, is a fruitless exercise. And my opinion is shared by many radio DJ's and producers. The only exception would be the Ross Kwame type programmes that specialise in new talent ... as did the late John Peel.
I note that you had the toon demoed by ISA. An excellent company run by a friend of mine in Limerick, Ireland. They make excellent clean and purposeful demos.
HOWEVER,
These demos are done to a price. I would not switch my studio lights on for the price they charge for a CD. I simply do not understand how they can make a profit!
Having said that, of necessity, they are done quickly with little thought to what is currently in the chart. Any demo that is going to make money MUST sit comfortably between the Number One and Number Three this week. It must be a Smash Hit in the first ten seconds. It must have vocal arrangement to die for, an instantly memorable repetitive chorus that the girls can scream on a drunken Saturday night out. It MUST be dancible, exciting, performed by the band from Heaven [music success is 80% visual and 20% music]. The band/artist must be fancied by every 12 year old in the land.
Lastly, Christian music in this country [UK] has never had lasting and constant success. The last major hit was Shackles and that was a few years ago. Possibly The Fray with 'How To Save a Life' but that did not sound like UK Christian Music.. The USA is a different ballgame. Mainly because they understand what a Hit song is and tailor the Christian song to sound and feel like a normal Top Three record. In this country, sadly they are locked into the acoustic guitars, flutes and a violin, with a singer with no b*lls [sorry, but that is the truth according to the record companies].
Given that there are so many devoted Christians in the UK, it is amazing that the music makers do not cater for them ... or reversing the situation, it is amazing that the Christians record buyers do not support the music makers - but then I feel that they demand raunchy, gutsy Christian music and simply are not offered it.
Finally, finally, may I suggest two things:
1) Do not waste your money on having your music copyrighted ... have your own Music Publishing Company and copyright your own music. "How To Start Your Own Music Publishing Company for less than £100" is the widest selling publishing manual in the world ... http://www.makehits.co.uk/publishing.htm or 01323.728005
2) Do not waste your money on having Demos made unless you know that the toon has hit potential ... the Demo Consultation Service is a quick, affordable and easy way to find out ... plus you get a whole CD recorded by me in real time as your CD is playing ... full of advice and encouragement plus the way forward for recording success. You also get a 17 page written, in depth, critique plus a copyright certificate. http://www.makehits.co.uk/demo.htm or 01323.728005
DEC
[Cluskey]
mailto:dec@makehits.com
The best product list in the 'success in music' business:
http://www.makehits.com/products090707/index.html
https://secure.mistral.co.uk/makehits/swgappsecure.htm
or fast cred*it card line: +44 1323.728005 or
Make it a Great Week ......
Dec contact Dec direct at dec@makehits.com He answers every Email.
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The gags: ..... [ This is a strictly mathematical viewpoint from Con Cluskey ]
What Makes 100%? What does it mean to give MORE than 100%? Ever wonder about those people who say they are giving more than 100%?
We have all been to those meetings where someone wants you to give over 100%. How about achieving 103%? What makes up 100% in life?
Here's a little mathematical formula that might help you answer these questions:
If:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
is
represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.
Then:
H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98%
and
K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96%
But,
A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%
And,
B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103%
AND, look how far ass kissing will take you.
A-S-S-K-I-S-S-I-N-G
1+19+19+11+9+19+19+9+14+7 = 118% !!!
So, one can conclude with mathematical certainty that While Hard work and
Knowledge will get you close, and Attitude will get you there, it's the Bullshit
and Ass kissing that will put you over the top.
============================================
The Professional service the Professionals use. Even available for voice and guitar!
Simply get in touch by Email - click this link: demo@makehits.co.uk and tell me that you want to send your material for a full critique and appraisal. We will then send you a unique PIN number to put on your letter or Jiffy Bag. This will ensure you get immediate attention. This is also for security reasons. We do not open unsolicited Jiffy Bags.
For full details click on this link: www.makehits.co.uk/demo.htm
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