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'One Minute With Dec'

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The Archive - '2'

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Written by Dec Cluskey with a little bit of help from his friends.

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This Email first mailed to all Members of 'The Serious Writers Guild' and subscribers to 'One Minute With Dec' on

07 FEB 05

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Latest Music News     Quality Information     Techniques   Cutting Edge Advice for Today              

Run by real, successful, active, performing and music making human beings - not 'faceless' businessmen.

=================================

'One Minute With Dec'  

"My Emails Are Written With Good Humour And Should Be Read With A Smile"

[-The views of any contributor to 'One Minute with Dec' are not necessarily the views of Dec Cluskey-]  

" If you let your past control your present then you will never have a future"

suzie davis

MENU:
  • The Biggest Questions
  • So what Have I done?
  • The Books I am Currently Reading
  • Why do I Still do It?
  • Words of wisdom [that I overheard]?
  • Beware if you run a web page:
  • A word from a Marketing Guru
  • Help for fellow 'One Minuters'?
  • Success Stories
  • Charts
  • Chart Comment
  • Subscriber's Section
  • The Gags
The Three Biggest Questions
 
Do you know the three biggest questions I get asked, day after day, month after month?
 
1) Dec, I'm a musician and I'm stony broke [so what's new?  Grin!]  How can I get some money fast so I can continue writing and making music?
 
2) Dec, you seem to be a great reader....what books are you reading at the moment?
 
3) Dec, if you've got all this money, and fame and fortune...why do you still do it?
 
Interesting?  You would not believe the number of Emails and phone calls I get with those same three questions.  The first is sad.  I would say that in our questionnaire which pops up when you visit any of our sites, the 'broke' excuse is the most often trotted out by songwriters and musicians.  And I always say: "broke?  Who sold you on that idea?"
 
Sadly, the guy will then say that he wants to make  brass FAST in the music game.  He has never studied music, studied recording, songwriting, Hit records, music scoring and arrangement.  He has never studied business method, never seriously been on stage performing....never has his hair styled...his teeth seen to....he has a beer gut and fingernails that would compare with a miner's?  And he wants to make  mega dosh super-fast?
 
As I always say: "you are trying to climb Mount Everest without even taking a climbing lesson".    
 
So how do you make a load of dosh quick whilst learning the music profession?  EASY!
 
I would have to say, I wake up in the morning and have two or three stunning  dosh  making ideas.  Not all to do with music.  The reason?  Because I have always had to!  I have the 'why' every day of my life....and my brain keeps coming up with the 'how'.  Yep, some of the ideas are whacky....and they 100% depend on hard work...especially at the start.  I only ever worked for someone else for 6 months of my life...the rest of the time I had to make the money myself...that soon gets your brain in focus.
 
 
So what have I done?
 
One of my ideas this morning was to stop everything and spend a bit of time setting out what I think are the best and surest ways of making fast money [I didn't say 'easy' money]  So that music guys can earn money while pursuing their dream...make sense?  Most involve hard work, small initial  dosh required  [and I do mean small] but after a lifetime of looking at and being presented with every conceivable  easy dosh-making scheme, I think I know the 'scams' and I know the ones that make sure money.
 
Watch out for my new web page on the subject...a true and genuine help to those who are 'short' of sheckles.  A 'who's Who' of the very best GENUINE opportunities.
 
 
The books?
 
If another guy suggests 'Conversations With God' I shall go mad...I must be the only one, ever, who got absolutely NOTHING from that book...and I struggled manfully to read it....never got past fifty pages...and I did try.
 
"You can search in a rubbish tip and find a quarter of a smoked salmon sandwich - 

but it is worth the effort?"

Jim Rohn
 
 
I am currently reading: 
 
'John Peel' [A life in music] by Michael Heatley .... shucks! I don't get a mention!  
 
'Retire Young, Retire Rich' by Robert T. Kiyosaki .... one of the follow ups to 'Rich Dad, Poor Dad .... wonderful, a lot of similar ideas to mine and well written... extremely thought provoking
 
'Robot's Rebellion' by David Icke .... I have a fascination for different viewpoints on traditional religions...and this is exceptional....an almost totally different angle!
 
'The Earth From The Air 366 Days' by Yan Arthus-Bertrand .... really a coffee table book with photography to die for and a true message that we had better buck up our ideas on global warming.  It shows how similar photography is to music making and songwriting.  Anyone can take a decent photo with the great gear available today, but like music, only those who study, analyse the art, read the books, get the knowledge and then practice with dedication and persistence....plus have the business skills to promote and sell....it is only those who ever become successful.  Yes?
 
Why do I still do it?
 
If I am asked that then I reply that: "you simply do not understand two things:
 
a) The enjoyment I get from creating and performing music  [better than sex?  Well nearly....grin!]
 
b) The thrill and excitement I get from helping others to fulfil their dreams
 
The Queen of England...why does SHE do it?  Jack Nicklaus [looks great for his age on the new TV adverts in the UK].  Jimmy Carter?  Ted Turner?  Bill Gates?  Richard Branson?  Des O'Connor [ten years older than me and a major UK Television chat star].  Michael Parkinson [15 years older than me....]  And then - The Pope?"
 
Need I say any more?  If the notion of retirement ever enters your grey matter, then forget about the music business entirely!
 
Words of wisdom [that I overheard]?
 
 "Like any other business, if you don't put forth any effort, your chances of success are slim to none.
 
Those that do not may get quickly disenchanted and write the the music business off as just a lot of hype, where you can't earn anything. That's like getting a flat tire in your car, and swearing that the automobile has no future."
 
Beware if you run a web page:
 
I have spoken before about the problem of your 'spam' system blocking legitimate Emails and newsletters [such as 'One Minute'] without you knowing.  Check this out:
 
"It is now common knowledge that SpamCop has:
 
- transferred ownership
- does not accept any challenges to its threats of blacklisting IP addresses
 
Spamcop now refuses to even respond to website owners legitimate challenges to their vigilantism.
 
Many legitimate hosting companies now know that even one obviously bogus complaint can cause their server to be blacklisted and admit are being victimized by Spamcop's terror. This nonsense is adding thousands in costs to legitimate website owners and hosting companies.
 
Although I sincerely want spam eliminated as much as anyone, SpamCop's tactics and usefulness borders on stupidity.
 
Therefore, anyone wanna take these rabid terrorists on - or know where small legitimate businesses can join a class action lawsuit to bring an end to Spamcop's arrogant vigilantism?
 
Bill Davison
www.bizwebpage.com "
 
 
"Generally speaking, you aren't learning much when your lips are moving."

word from a Marketing Guru:;
 
I always feel you can improve in the music business by just listening to those with the 'knowledge'....this, for instance:

"The most important factor of them all, yet (for the newbie) the most neglected.  Yet it is this one factor, over all the rest, that will determine whether you are successful or not.

What is it?  Napoleon Hill calls it a "Definite Chief Aim".  Unless you have a very clear goal of where you are headed and, with it, enough belief in yourself that you can make it, you will fail.  It's as simple as that. 

Everything you do, every success, and every failure, starts in the attitude of your mind.  So, if you really want success, you had better start by getting your mind in shape.

Fortunately, that is easy to achieve - if you would just dedicate yourself to the task of self-improvement.  Is it any surprise, then, that the more successful people are, the more they spend on self-improvement books, tapes, seminars, and coaching?

Professionals get personal coaching, amateurs try to teach themselves.

If you want to be rich in any business no matter what it is, then do as the rich do: invest in your education and personal development.

Dr. Noel Swanson is the owner of several successful niche websites, and author of "The GOOD CHILD Guide", available
from:
http://www.good-child-guide.com .

"Life is too short to sit on the sidelines; it is much more fun to give it your enthusiastic best."

bob apple

Support fellow subscribers and members?

"Check Fat Cats out when ya get the chance
http://www.thefatcats.net/
   


cheers
     
Ian
 
Honourable Shareholders,
 
First of all, apologies for our absence over the last couple of months.  We have been rehearsing, recording and pulling each others hair out, but we now tentatively reach out to you with news that our 2nd album is finished and that we've got a few shows coming up! 
 
Sat 12th February - The 100 Club, 100 Oxford Street, London. UK £10 door/£8 flyer/£7 members.  Please reply with your postal address for flyers.
Sun 20th March - The HiFi Club,  Central Rd, Leeds.  UK Free Entry - 01132427353
Sat 9th April - Moles Club, 14 George Street, Bath. UK
www.moles.co.uk"

Success Stories and Thank-You's:

"Dear Dec

First, thank you for all releases you have sent to me. They have been very informative and inspiring. Although I felt I knew pretty much about music and composing business, your course helped me alot. Thank you very much for that.
Davorin Cuvalo [Croatia]

========================

Thanks Dec...
I appreciate you so very much!
Mark [UK]
========================

Hello Dec,

I'm on Grade Five of your program and so far, taking your course has been very valuable and enlightening.  I have taken your advice to heart, Dec.  Today I learned that a radio station in Virginia will be playing my new CD in its entirety, several times a week.

Dec, I really want to thank you for all you do to help other artists.  You have a great way of communicating and I respect your honest and sincere advice.

Have a wonderful day!  Luanne [USA]

========================

 I've found that recording in my studio has improved 200% since moving to Pro Tools on a G5 platform (With spending very little...), so that's a definite positive.  And I did everything according to the book (Your suggestions re: Compression, Focusrite, etc.) and it's definitely my best recording to date.  However, when I listened to the two songs side by side, my recording was blown away by the Ashlee Simpson version.  I used to think that commercial production was great, but now I think it's incredible.  And to think that people want to download this stuff for Zilch!  Unbelievable.
 
The point is Dec, that I truly now wonder how could I have been so stupid for all of these years!  Steve Zaborski
 

============================================

 

Charts:

USA [my thanks to Charles in the USA for supplying this]

(1) Let Me Love You, Mario 3rd Street

(2) 2 Step, Ciara Featuring Missy Elliott

(3) Soldier, Destiny's Child

UK

1)  Eminem - 'LIKE TOY SOLDIERS'
2)  ELVIS PRESLEY -  'ARE YOU LONESOME TONIGHT'
3)  BRIAN McFADDEN & DELTA GOODREM -  'ALMOST HERE' 

UK Download Chart  [now the most important chart in the UK]

(1) 'Galvanize' - Chemical Brothers
(2
'Wires' - Athlete
(3'Boulevard of Broken Dreams' - Green Day
 
 
Chart Comment:

It goes on and on [when is it going to stop?  We ask ourselves]  Elvis at number Two...well b*gger me!  Some kind of a marketing joke?  It is really denigrating a giant in our industry...ruining the memory?

I am in love with the USA chart...appreciation of good chart music and loathe to change...I just love it!  The demo consultation stuff I get is leaning more and more toward the USA style....and rightly so [whoops! I've made a few enemies in the UK?]

Now that the UK Press has let everyone know that the Download chart is more important...low and behold, the download chart changes by the second...what a surprise? [meant with sarcasm!]

Interesting fact about 'Toy Soldier':

'Like Toy Soldiers' takes as its hook the sampled chorus from 'Toy Soldiers' which was the debut hit single for Martika back in 1989 - the single reaching Number 5 on UK shores. Martika was at the time being hailed as the next big thing in American pop and even had the dreaded "new Madonna" label planted on her by some. Sadly it wasn't to last and despite some well received Prince collaborations on her second album in 1991 she got married, retreated from showbusiness and vanished off the radar - until this year when the Eminem sample prompted her to emerge from hiding.

 " Dream and dare to be different"
donald carrie

 Subscriber's Section:

In all our history I have always refused to send the full ten months of 'How To Make A $Million From your Music' all in one sending.  For a good reason.  The program is careful set out over the ten months...with a h*ck of a lot of work to do and changes to make...mostly on yourself and your attitude to music....D****** insisted on having the full ten months...we compromised and I sent the downloads one every day or other day...see what he says:

Dear Dec
 
Although I felt I knew pretty much about music and composing business, your course helped me a lot. Thank you very much for that.
 
But I still have fundamental long-term problem (which is really my main concern for years) - how to construct catchy and strong (chorus) melody. After listening countless of chart songs it is easy to spot often very strong, intelligently build, interesting fresh melodies: BSB, N'Sync, boybands etc. They are repeating similar quality time after time - so it is not pure coincidence or sudden 'muse hit'. There must be some methodology involved , because different composers come with similar quality hi-end melodies all the time.
 
I simply feel that my melodies are not good enough (compared to above mentioned chart songs). Yes, I rewrite and rewrite, but somehow cannot find right way in doing that. As you said, you cannot succeed by repeating same things that didn't bring you success in the past.
 
Maybe you can give me some hint about how to approach that 'melody writing' task. Is it ok to try what KLF manual says; take other people songs and turn them around. What methods do other successful writers use? Is it really 90% talent (although I have some talent surely)?
 
I feel this issue as my main obstacle in pursuing lucrative music career (and you helped minimize other obstacles).
 
Thank you in advance for your devoted time.
 
regards,
 
D****** C*****
member pin NET1**7**0W

My Reply:

D******

I keep repeating to you that this is a ten month program.

I also repeat that, with a lot of enthusiasm, applying my stuff 100% [not just taking what YOU want from it] it will take 3 years minimum, to have success with a mentor like me, or 10 years minimum on your your and having an enormous amount of luck.

I advised piano lessons [acoustic piano, not synth keyboards].  This is the ONLY way to understand the theory of music and the proper theoretical construction of melody and harmony.

I also advice being immersed in the chart...not just listening, but analysing.

I also advise, as an exercise, making an EXACT copy of a chart toon to show you how complex and sophisticated the programming, playing, arrangement and vocal arrangement plus performance is.

I keep bashing members over the head with the idea of repetition.  Better to spend 8 hours honing one line to repeat 8 times than writing 8 differing lines [which 97% of novices do.  Aiming for the ultimate song of one note and one word [John Lennon ]  As Dave Stewart famously said "the better the artist the fewer the brush strokes".

I repeat and repeat that there should be no more than 29 differing main words in a song....that the title should be repeated and repeated and repeated throughout the song and not just once or twice in the chorus.

I keep repeating that it is essential to picture the girls screaming the main hook in the pub on a Friday girl's night out.

I keep repeating that there should be more hooks than a pirate convention.

And if you hadn't noticed, from the above, the most important ward in music making and song writing is repetition.  Tchaikovsky understood that, Chopin, Dvorak, Copeland.  But the melody has the be strong enough to bear repeating ... as do the lyrics.

And finally the main melody should NEVER be more than 7 notes.

<<<<<<<<<<Is it really 90% talent >>>>>>>>>>

Yes.....but more importantly, realising that this is a highly sophisticated profession, much like a brain surgeon's profession....that has to be learned....nobody wrote a Hit record by accident!

DEC [Cluskey]
dec@makehits.co.uk

 
[Huge Note] Although you may feel that that is pretty definitive knowledge as regards Hit Writing, it is nothing to what you get in 'How To Make A $Million From Your Music'...that will blow your socks off!]


" As you pursue your destiny you are creating a legacy" 

eric huffman

 Regards

Dec 

You may use any part of this 'One Minute' in your own publications...we simply require you to add:

Start ============

'One Minute With Dec' is written each week by Dec Cluskey. Dec's advice?

Get in touch personally to discuss what you want to achieve in music dec@makehits.com

web: www.makehits.com or call +44 (0)1323.728005

Finish===========

============================================

The gags:  [Willie is back on form?] 

Jim and Edna were both patients in a mental hospital. One day while they were walking past the hospital swimming pool, Jim suddenly jumped into the deep end. He sank to the bottom of the pool and stayed there.

Edna promptly jumped in to save him. She swam to the bottom and pulled Jim out.

When the Head Nurse Director became aware of Edna's heroic act she immediately ordered her to be discharged from the hospital, as she now considered her to be mentally stable. When she went to tell Edna the news she said, "Edna, I have good news and bad news. The good news is  you're being discharged; since you were able to rationally respond to a  crisis by jumping in and saving the life of another patient, I have concluded that your act displays sound mindedness.

The bad news is, Jim, the  patient you saved, hung himself right after you saved him with his bathrobe  belt in the bathroom.
Edna replied "He didn't hang himself, I put him there to dry. How soon can I go home?"

 

 

============================================

How to set up a Demo consultation with Dec?

The Professional service the Professionals use.  Even available for voice and guitar!  

Simply get in touch by Email - click this link: demo@makehits.co.uk and tell me that you want to send your material for a full critique and appraisal. We will then send you a unique PIN number to put on your letter or Jiffy Bag. This will ensure you get immediate attention. This is also for security reasons.  We do not open unsolicited Jiffy Bags.

For full details click on this link: www.makehits.co.uk/demo.htm


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