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Written by Dec Cluskey with a little bit opf help from his friends.

This Email first mailed to all Members of 'The Serious Writers Guild' and subscribers to 'One Minute With Dec' on 30.06.02


Latest success in 'The Serious Writers Guild'
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" thanks for tips, I signed a mgmt. deal last week - very good deal I might say and used some of the tips. Got hooked up with allen jacksons magmt. team "……….Roger Sayre.

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"One Minute With Dec"

"My Emails are written in good humour, and should be read with a smile"

I can't help but tell you of the wonderful interview with Diane Warren on Radio 4 this week.

By the way, if you don't have one of your radio buttons tuned to Radio 4 in the UK then you are missing out on some mighty knowledge and information that is essential to success in this wonderful music business.  And you know by now [I hope!] that knowledge is one of the keys to your music success....right?  The Arts programs have some mighty people on there plugging their latest wares.

Diane's reason for being on was the release of a new album featuring the greatest toons she has penned over the years.  And she has been a powerhouse in this songwriting industry.  She has the happy knack of being unable to write an uncommercial song.  And the novices [guys who haven't made a $fortune yet] should sit up and take note of her methodology.

If you don't recognise the name, don't worry.  She is one of those unique music guys who writes but does not perform in any way.

Celine Dion has had loads of hits with her songs.  Cher owes her new found career to her.  Her list of mammoth hits is endless.  Her writing created 7 hits on the Billboard chart in the same week.  Probably one of the most prolific song writers ever.

Considering the worries that I see in Emails sent to me by guys who don't read music, can't notate it, don't know music theory and can't play an instrument, Diane is an inspiration to all of them.  She only took one music theory class at school.  She still can't read music.  She learned to play just a little guitar and nowadays struggles to play a simple keyboard...eventually.

But what she understood from the start was what I drum into my Members of The Serious Writers Guild [www.makehits.co.uk/swgintro.htm] .  It's YOU that has to sell the stuff.  And you can only sell it if people want to buy it.  It has to be WANTED.  She understood about rejection.  She spent years and years with rejection after rejection.

She stated firmly:

"I wasn't born a loser - I was born a winner"

Her only logic in writing is to: "combine great rhythm, a great beat and a great lyric and you are unstoppable"

OK, she has brilliant business methods and it is HER that sells the stuff, in other words, people buy her first, then her new Potential Hit.  But there are a few tricks which identify her style.  On the Radio 4 program they had a musicologist, Alan Moore, who really looked down his nose at her songs...he sneered, he criticized, he mocked, but at the end of the day he had to admit that her toons were wanted, commercial, sought after, and they sold in skip loads.  I dearly wanted to ask: "and how many Number Ones have you had, mate?"

He sarcastically pointed out a few features

  • All her melodies do is repeat
Yep......
 
An obvious trick in 98% of top ten tracks.  Why have eight un memorable lines when you can repeat one GREAT line eight times?  McCartney repeated a line 24 times in a track.
 
  • Her words are never sophisticated
 
Yep.....
 
Novices write poetry with all the complicated, non conversational words instead of Hit lyrics.  Hits have only words which are 'boy to girl', 'girl to boy' words, that are spoken every night in clubs or in bonking sessions [don't think that is rude...just think about it....I'm right!]
  • She leaves her simplistic melodies unformed.
 Yep......
 
By having solid, simple melodies that are uncluttered, it allows a great vocalist to adorn the melody with her/his vocal tricks.  This is what we call 'movement' in the voice.  Totally missed out by novices.  A great producer will love a simple great melody.  Because it leaves space for inventive vocal arrangement.  As Quincy Jones said:
 
"Leave space for God to walk through the room"
 
 Leave it unformed for the great singer/performer to ornament it.
 
  • She will occasionally cut out the normal 8th bar of a sequence so the song jumps into the chorus and shocks you.
 Yep.....
 
This is the trick that makes: "If I could Turn Back Time" by Cher really sound unique and different.  And this is where a musically uneducated writer can score big time.  A trained writer [like me?] wouldn't dream of breaking the rules like this, but there have been many, many fabulous hits that have thrown the rule book out the window [Bee Gees?  Beatles?].
 
However, the 'breaking of the rules' has got to add, and add 'big time' to the commercial feel.  Otherwise it will show you up as a rank amateur....Be careful!

 "It's not the size of the dog in the fight, it's the size of the fight in the dog!"

    Susan Leighton

     

     Regards

Dec

"The  intro and the  end are too far apart"

dec cluskey, on hearing another cr*p, uninformed demo

Tip of the week:  Most music guys pick up their Emails once in six weeks [statistics!].  They are fed up with Spam.  But to be a serious music business person, today, you must deal with Emails twice daily.

To avoid Spam:

Buy 'Norton 2002 Anti Virus' [around $40 at any decent computer shop] and install it.  We got 24 virus attacks yesterday...so be careful...Norton will protect you [make sure it's 2002].

As you open 'Outlook Express' [the Pro's choice of Email program] go to 'view', then 'layout', then in the window go to 'preview pane', tick 'show preview pane', 'below messages', 'show preview pane header'.

Then you will always see the messages without opening them.  Norton will automatically deal with even the latest viruses...and you WILL receive them...it's only time before your system will be wiped out, if you don't protect yourself!

When you see a SPAM Email in the preview pane [porno stuff, Affiliate MLM, 'As seen on Oprah', 'You can make $50,000 this week'] just highlight the message line [don't open it!].  Click on 'Message' in the toolbar, click on 'Block Sender' and the Outlook program will automatically wipe the message and it will remember the senders Email address...you won't hear from them again!  Simple? 
 

============================================

 Gag of the Week:  More notices on products:

ON NYTOL (A SLEEP AID)

- Warning: may cause drowsiness

ON A KOREAN KITCHEN KNIFE

- Warning keep out of children

ON A STRING OF CHINESE MADE CHRISTMAS LIGHTS

- For indoor or outdoor use only.

ON A JAPANESE FOOD PROCESSOR

- Not to be used for the other use

============================================

One Moment with Stuart Goldsmith

 "Goodness or virtue in religion is measured by how obedient you are and how successfully you can subdue your own cycle of needs and sacrifice those needs for others.

This involves a constant, relentless struggle with the forces of nature and reality - it is not a 'natural' process."

www.medina.co.uk 

the website of my good friend - Stuart Goldsmith

=====================================================

SPONSOR

www.srhholding.com

Hassle--free venue for your music to be heard by the global marketplace

        www.srhholding.com

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Dec Cluskey
The Serious Writers Guild,
Stanton Prior,
Darley Road,
Meads,
Eastbourne BN20 7UH in the UK
Email: dec@makehits.com
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